Go Shopping!
Ever noticed how you feel good browsing through a full-service department store? Mannequins are impeccably dressed with the layered look. Belt buckles are polished brass, and pants are a perfect, tailored fit. Colors are coordinated, and everyone in the "group" has a smile as they sit motionless in a casual setting. The price is usually full retail.

Selling a home parallels that department store situation. You can take the discount store approach, offering your home "as-is" at below market prices, or "merchandise" it properly, and attract a "full retail" purchaser.

Merchandising begins with a "walk-through" of your home to uncover needed repairs and other improvements. Your agent, playing the role of interested buyer, makes a list of items in need of attention, then asks you to complete them before showing the home to prospects.

Merchandising involves more than repairs. It sets the stage for buyers, making them feel at home. From fresh flowers to the dining table set for a king's banquet, every room in the house is "staged" for maximum buyer appeal.

Your agent will explain details such as proper lighting, furniture arrangement, and the absence of pets. Complete information about the home should be displayed, along with a property profile buyers can take with them.

Why not merchandise your home when you sell? It can bring ready buyers, eager to pay for the image you create.

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Windermere Real Estate/South Whidbey
223 2nd Street  •  P.O. Box 1068  •  Langley, WA 98260
(360) 221-8898  •  Cell Phone Direct: (206) 819-3411  •  E-mail: steves@whidbey.com